Do you want to drive more website traffic, but don’t where to begin? This article outlines five simple tips to help bring visitors to your site.
1. Speed Things Up
You lose traffic for every second it takes your site to load, so you’ll want to optimize everything. Compress your images, minify your code, and use as few third-party plugins as possible.
A website without visitors is borderline useless. However, by following the tips and advice outlined in this article, you will be able to provide your site with the visitors it needs – and grow your business in the process.
You can also increase speed by cutting out the clutter. This not only gets things moving, but it makes for a better viewing experience on smaller screens. These days, most people browse and shop via smartphones and tablets anyway.
Two great sites to check your speed: Google Page Speed Insights and GTMetix.
2. Go Social
You’ve written some great content. Now what?
Get eyeballs on your site by promoting your posts on Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok or whichever platform is appropriate for your audience.
While it is tempting to focus on the big 5, you get a competitive advantage when you share your content on smaller or less well-known networks. These sites often have active, focused audiences and offer less competition for attention, so your content will stand out.
Here are some examples of smaller networks:
- Quora.com—A question/answer-based website founded by two former Facebook employees. Quora is unique because all content is created, edited and organized by its user community. The user base tends to be more business- and academic-oriented.
- Tumblr—A microblogging site that recently made headlines when Yahoo! acquired it. Its user base tends to be younger and more “hip,” making it the perfect platform to share edgier, niche-based content.
Meanwhile, stay active in your community by leaving comments on relevant blogs. As long as you shy away from shameless promotion and spam, your reputation will generate traffic.
3. Learn to Love Long-Tail Keywords
Unless you’re an established brand, think niche. Become an expert on narrow topics then post about them. For example, if you have a site that sells dog toys, don’t optimize for short keywords like “chew toys.” The big names have that covered, and you’ll never rank.
Instead, focus on searches like “safe squeak toys that big dogs won’t choke on.” Descriptive phrases like these are known as long-tail keywords, and they are your best bet for success on Google or Bing.
4. Be Analytical
Much of marketing is trial and error, but once you have some visitors, you can use free tools like Google Analytics to drill into the details of who clicks and when. This information can help you tailor your messaging and boost your traffic through the roof.
5. Pay to Play
Paid advertising can be an effective way to drive targeted traffic to your website. You can use platforms like Google Ads and Facebook Ads to target specific audiences and promote your website. Paid advertising can be expensive but can provide a significant return on investment if done correctly.
In Closing
A website without visitors is borderline useless. However, by following the tips and advice outlined in this article, you will be able to provide your site with the visitors it needs – and grow your business in the process.
