Increasing social and environmental problems encourage people to care more about our sustainability in the future. Commercial marketing is often more concerned with aspects of business profits and customer satisfaction. And, it often ignores negative environmental or social impacts.

Social marketing questions whether the concept of commercial marketing is the right philosophy when we face various problems such as:

Environmental damage such as air pollution, waste, and global warming
Depletion of natural resources due to exploitative behavior
Hunger and poverty
Obesity and other health problems
Low access to education, health, and other social services
Such problems then create various pressures on business. We demand that they care more about social and environmental problems, not just profit.

Companies then include people and the planet as their goal in addition to profit (known as the triple bottom line). They think about how to satisfy consumers’ needs in the present and act in the long-term best interests of consumers and society.

Since 2010, our global team of researchers has been studying Workday Payroll customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis. Here you can learn why you should outsource the payroll for your business.

Each quarter our research team identifies companies that have purchases Workday Payroll for Payroll from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

The Social Media Marketing Show (and podcast) from Social Media Examiner is a weekly live video show that highlights the current week’s breaking social media news stories.

I have been the co-host for the past 3 years.  Shown here is one of our episodes covering a variety of topics including IGTV and the new Facebook video platform.