Are you looking to drive more traffic to your website? Would you like more qualified visitors to see your content?
A great company website can be almost like having an extra employee on staff – an employee who can provide your customers with valuable information and makes sales at any time of day. However, in order to make full use of this fabulous resource, you will first need to bring in some visitors. The following five tips are likely to be particularly helpful in this regard:
1. Set Your On-Page SEO
Before you spend on advertising, get your site SEO-friendly.
Write quality content and provide concise meta descriptions. These are the short blurbs that appear beneath your URL in search results. If they’re on-point, your customers will click through. This boosts your ranking and may result in sign-ups or sales.
While you’re at it, be sure you have alt text for all your images. And embed links to other posts and pages to keep your visitors busy. If you really want to take your SEO to the next level, invest in the paid version of Yoast SEO.
2. Speed Things Up
You lose traffic for every second it takes your site to load, so you’ll want to optimize everything. Compress your images, minify your code, and use as few third-party plugins as possible.
A website without visitors is borderline useless. However, by following the tips and advice outlined in this article, you will be able to provide your site with the visitors it needs – and grow your business in the process.
You can also increase speed by cutting out the clutter. This not only gets things moving, but it makes for a better viewing experience on smaller screens. These days, most people browse and shop via smartphones and tablets anyway.
3. Go Social
You’ve written some great content. Now what?
Get eyeballs on your site by promoting your posts on Facebook, Instagram, LinkedIn, Twitter, Pinterest or whichever platform is appropriate for your audience.
While it is tempting to focus on the big 5, you get a competitive advantage when you share your content on smaller or less well-known networks. These sites often have active, focused audiences and offer less competition for attention, so your content will stand out.
Here are some examples of smaller networks:
- Quora.com—A question/answer-based website founded by two former Facebook employees. What makes Quora unique is that all content is created, edited and organized by its user community. The user base tends to be more business- and academic-oriented.
- Tumblr—A microblogging site that recently made headlines when Yahoo! acquired it. Its user base tends to be younger and more “hip,” making it the perfect platform to share edgier, niche-based content.
Meanwhile, stay active in your community by leaving comments on relevant blogs. As long as you shy away from shameless promotion and spam, your reputation will generate traffic.
4. Learn to Love Long-Tail Keywords
Unless you’re an established brand, think niche. Become an expert on narrow topics then post about them. For example, if you have a site that sells dog toys, don’t optimize for short keywords like “chew toys.” The big names have that covered, and you’ll never rank.
Instead, focus on searches like “safe squeak toys that big dogs won’t choke on.” Descriptive phrases like these are known as long-tail keywords, and they are your best bet for success on Google or Bing.
5. Be Analytical
Much of marketing is trial and error, but once you have some visitors, you can use free tools like Google Analytics to drill into the details of who clicks and when. This information can help you tailor your messaging and boost your traffic through the roof.
A website without visitors is borderline useless. However, by following the tips and advice outlined in this article, you will be able to provide your site with the visitors it needs – and grow your business in the process.[/vc_column_text][/vc_column][/vc_row]